REMY BOLT AND REVEAL

REMY BOLT AND REVEAL
Rust was called upon to help increase the hype for the launch of New Remy V. We were able to create a 2 part centerpiece for the event. The first was a white lightning bolt that was programmed to react to the music played by the DJ. The bolt traveled across 4 screens to increase the impact of the effect. The second part was creating a video to reveal the new Remy V bottle and showcase the light and energy the brand is promoting. The reveal video was triggered by the DJ using a program we created so that the timing would be perfect.

MACALLAN PHOTO APP

The Macallan Facebook app is a great example of putting social media to work for your company. Rust developed the application that allows those attending Macallan events to share photos via facebook.

MACALLAN MASTERCLASS

MACALLAN MASTERCLASS-
After several successful years of the Macallan Tasting Tour, Rust created a Masterclass version of the tasting for the more experienced Scotch drinker. By Adding new elements and higher quality vintages to the existing program Rust was able to keep the program fresh and exciting.

REMY FLICKER BOOTH

REMY FLICKER BOTH- The Goal was to create a photo booth experience at Remy events and Rust came through. We created a program that uses and iPad as a remote device to capture user data and trigger recording in the booth. Using an iphone and a strobe we were able to capture exciting videos that were then sent to the Remy Facebook site for users to check out. Using social networking to it’s highest potential, the consumers tag themselves thus exposing all of their contacts to the brand page.

GA BRAUN

GA BRAUN- Rust created a 3-d product catalogue for the GA Braun sales force to use when selling their new product line. 3-d interactive designs bring the GA braun products to life. The program developed by Rust allows the user to click on a product and get all the necessary information about it though 3-d renderings, animations and detailed product information. By highlighting the specific features of each product it is a useful tool for sales associates to use when selling the products.

Custom iPad app for Stoli

Rust created a unique program App for Stoli Vodka to run on Apple’s new iPad that was in 40 Markets beginning May 14th 2010. The App was designed to market Stoli Vodka’s “Original” campaign. How it works? A market manager approaches you and askes if you would like a free …

BELIEVE: THE EDDIE IZZARD STORY

Over the last year The Rust Company has been working with Ella Communications to tell the story of comedian Eddie Izzard. The documentary recently premiered at the Raindance Film Festival and is currently being shown in select theaters.

RUST HELPS KFC DOUBLE DOWN

KFC
There was no lack of hype when it came to the launch of KFC’s Double Down. Rust was able to capitalize on this and cross promote USA networks characters welcome campaign with the now iconic sandwich. Using raw footage of two guys hanging out, Rust was able to create two characters that appealed to broad spectrum of both KFC and USA’s target audience.

LEE CHILD: 61 HOURS IS COMING

Agency MK-NYC hired Rust to produce and direct a commercial announcing the up coming Lee Child book “61 Hours” featuring the character Jack Reacher

RUST TAKES ON JACK REACHER

Rust Company’s Anthony Cupo directs a commercial for the new Lee Child book 61 Hours. The spot was created for the super agency MK. Produced by Mike Yuen. The camera work was exucuted by David Gorn on his Canon 7D.

MOMENTUM STOLI APP

Momentum Stoli
- managed bar night- most recent
- flavor shuffler etc.
- Stoli apps
–shoudl have some images from johns pdf’s

VAMPIRE ACADEMY “SPIRIT BOUND”

If you have not seen enough teen vampires in the media yet, let Rust’s latest spot for Vampire Academy give you your fix. Rust produced, shot and finished this spot that will be appearing in theaters and on TV soon.

NEWSDAY iPHONE APP

Newsday called upon Rust to help promote their new iphone app. We were excited to help bring the app to life. Go to newsday.com to download the free app.

“NOTORIUS” FILM LAUNCH

MIKE EPPS DVD RELEASE

Rust was called upon by Salient Media to help drum up excitement for their release of Mike Epps live stand up DVD release. Mr. Epps is a very colorful man with some colorful language. Rust was able to give Salient a variety of spots that were safe for TV while …