KFC/USA Network
There was no lack of hype when it came to the launch of KFC’s Double Down. Rust was able to capitalize on this and cross promote USA networks characters welcome campaign with the now iconic sandwich. Using raw footage of two guys hanging out, Rust was able to create two characters that appealed to broad spectrum of both KFC and USA’s target audience.
MACALLAN MASTERCLASS-
After several successful years of the Macallan Tasting Tour, Rust created a Masterclass version of the tasting for the more experienced Scotch drinker. By Adding new elements and higher quality vintages to the existing program Rust was able to keep the program fresh and exciting.
GA BRAUN- Rust created a 3-d product catalogue for the GA Braun sales force to use when selling their new product line. 3-d interactive designs bring the GA braun products to life. The program developed by Rust allows the user to click on a product and get all the necessary information about it though 3-d renderings, animations and detailed product information. By highlighting the specific features of each product it is a useful tool for sales associates to use when selling the products.
Over the last year The Rust Company has been working with Ella Communications to tell the story of comedian Eddie Izzard. The documentary recently premiered at the Raindance Film Festival and is currently being shown in select theaters.
